For the most part, I work with small business owners to single person entrepreneurs. I love working with this audience because personally, it’s fulfilling to see business owners come into their own and become recognized in a way that’s quite direct.
A lot of the things we work on together directly impact their bottom line. By no means do I attribute their success to my work for them. For the most part, I just make all their web and social media assets make sense as a promotion engine to increase awareness and visibility of their business. Most people know this as traffic to their website.
For some entrepreneurs, it’s difficult to afford a copywriting budget for a ghost writer to help create blogs. Even to assist in an editorial way can sometimes be outside a single entrepreneur’s budget. So, for many people for better or worse, they become their own blogger which is great whenever that is possible. In fact, when you can do this for yourself, I highly recommend it.
Now, typically as people go, we can only become an expert in our own niche or industry. We can’t do it all. So, when it comes to working with an interactive marketing specialist, it’s a good idea to work on the expertise of your business, practice or industry. So many times, we’re led to believe that we can learn it all. Now, we can learn some of it, but not all. Similarily, I can learn how to diagnose my own hang ups by reading a self-help book, but I won’t be a psychotherapist by any stretch of the imagination.
For content development or writing whether for a website or a blog is a large portion of the overall work involved. Whether we do the writing ourselves or we need a copywriter involved in the process, blogging is about expressing our passions for our calling, the breadth and depth to which we understand our profession and an opportunity to share with others. The people who really appreciate what we do become our customers whether they sit back and read for a long while or end up hiring us for our expertise.
In fact, in my estimation, content development can often take about 2/3 of the overall effort of a basic informational website or blog. So, if you really want to become an expert in Online or Internet Marketing, learn how to share your passions, educate people on the realities of your profession and share or give back as much as you can through your blogging. People are attracted to our passion, enthusiasm and our commitment to the pursuit of our chosen calling.
The rest, well, you can hire someone like me to help you make your website, social media and all your other internet assets make sense as a promotion engine for your business. Of course, I help people achieve outstanding results and keep them on track with their marketing program. So, I love being the 1/3 in people’s lives!