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Yenius Interactive Acquires New Business Advisor
Toronto, Ontario, October 8, 2009 - Lisa Chang, Founding Director of Yenius Interactive Marketing today announced that Joe Lewis will join the new advisory board of the firm.
Joe Lewis is a leader in non-profit communications-marketing and fundraising. As Communications/Development Director for several major non-profit institutions and agencies of the Ontario Government he has raised more than $25,000,000. He has created successful branding/marketing strategies for major organizations including the National Ballet of Canada; the Ontario Science Centre; Ontario Arts Council; TV Ontario; CBC-TV National Network; and radio station CJRT-FM (91.1). His chief leadership functions include fundraising campaign support through: Media Relations, Editorial Direction, Special Events, Conferences, Government Relations, and Public Relations.
Communications/Marketing & Development Director leadership portfolios held by Mr. Lewis include the CNIB; Rosedale Fundraising; Toronto District School Board Foundation; CJRT-FM(91.1) (Ryerson University); TV Ontario; CBC-TV National Network; Ontario Science Centre; National Ballet of Canada; Toronto Mendelssohn Choir with the Toronto Symphony; Ontario Arts Council and the Office of the Ontario Minister of Culture; to name just a few.
As a working journalist, editor, and broadcaster, he has also been a feature writer and columnist for the Globe & Mail; Toronto Star; Toronto Sun; Toronto Life and Maclean's Magazine. As a radio and television broadcaster on-air duties include: CJRT-FM, TV Ontario, CBC Television Network, CTV, Global Television, and the CBC Radio Network.
MARKETING
Two major factors of marketing are the recruitment of new customers (acquisition) and the retention and expansion of relationships with existing customer (base management).
Wikipedia
BRAND
Brands were originally developed as labels of ownership: name, term, design, symbol. However, today it is what they do for people that matters much more, how they reflect and engage them, how they define their aspiration and enable them to do more. Powerful brands can drive success in competitive and financial markets, and indeed become the organization's most valuable assets.
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Recent Blogs
Email Reputation
By Lisa Chang| 02/5/2009When it comes to Websites, Content is King
By Lisa Chang| 09/20/2007Recent News
Yenius Interactive Acquires New Business Advisor Toronto, Ontario, October 8, 2009 - Lisa Chang, Founding Director of Yenius Interactive Marketing today announced that Joe Lewis will join the new advisory board of the firm. Joe Lewis is a leader in non
- Published 10/8/2009
Toronto, Ontario, October 8, 2009 - Lisa Chang, Founding Director of Yenius Interactive Marketing today announced that Joe Lewis will join the new advisory board of the firm.
Joe Lewis is a leader in non-profit communications-marketing and fundraising. As Communications/Development Director for several major non-profit institutions and agencies of the Ontario Government he has raised more than $25,000,000. He has created successful branding/marketing strategies for major organizations including the National Ballet of Canada; the Ontario Science Centre; Ontario Arts Council; TV Ontario; CBC-TV National Network; and radio station CJRT-FM (91.1). His chief leadership functions include fundraising campaign support through: Media Relations, Editorial Direction, Special Events, Conferences, Government Relations, and Public Relations.
Communications/Marketing & Development Director leadership portfolios held by Mr. Lewis include the CNIB; Rosedale Fundraising; Toronto District School Board Foundation; CJRT-FM(91.1) (Ryerson University); TV Ontario; CBC-TV National Network; Ontario Science Centre; National Ballet of Canada; Toronto Mendelssohn Choir with the Toronto Symphony; Ontario Arts Council and the Office of the Ontario Minister of Culture; to name just a few.
As a working journalist, editor, and broadcaster, he has also been a feature writer and columnist for the Globe & Mail; Toronto Star; Toronto Sun; Toronto Life and Maclean's Magazine. As a radio and television broadcaster on-air duties include: CJRT-FM, TV Ontario, CBC Television Network, CTV, Global Television, and the CBC Radio Network.
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