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Recent Blogs

Gay and Lesbian Adults are Avid Blog Readers and Social Networkers

Lisa Chang
Are you looking to reach a gay and lesbian target audience?  In a new study, it was found that Gay and Lesbian Adults Are More Likely and More Frequent Blog Readers. At 54%, more than half of gay men and lesbians read blogs compared to only 40% of...

Women are Shaping the Internet

While men may be the early adopters because its technical, Social Networking Sites Reach a Higher Percentage of Women than Men Worldwide according to a new study from comScore.  Social networking sites are accessed by 76% of women compared to only...

The Dynamics of Luxury Brands and Social Media

In an analysis of luxury brands and how they are managed from the inside out, the post  Are Luxury and Social Media an Incompatible Match? show the three keys to reluctance from luxury brands to adopt social media. The top-down dynamic is turned u...

Recognize and Reward Your Top Fans

Our top fans are great for our brand.  Our top fans actively and continually talk about us, show others what we did for them, comment on our sites and spread the word about our products or services. In fact, a recent study shows that Most Influent...

Social Communities Build Your Trust & Listening

// Not only is social media a great way to communicate your brand, but more often, the real value gets bestowed upon us through our listening and trust building.   We often hear that social media is about building communities.  One of the best way...

Social Media, Finally Technology that Humanizes Us

// The great thing about social media is that we get to really talk to people and especially our prospects.  And, the recent blog Top ten ways social media is teaching us to be human again is showing how can reach out in a more human way. For smal...

Engaging and Branding for Best Business Results

Spiritual Marketer
// Recently, I was talking to a micro-business owner.  I also teach a wordpress workshop which includes not only how to update the site, but alter the design, search engine optimization basics and integrating social media conversations. So, they a...

Build Quality Social Networking Relationships

We are all hearing that social media is the way to build our brand.  So, simply what do we want to make sure we do in order to achieve a more indepth brand identity? While there may not be a good way to have a deep relationship with everyone follo...

Tell Your Story, Build Your Brand or UVP via Social Media

Social Media, Search Engine & Email Marketing
Developing brand or our UVP (unique value proposition) or our business story is exactly what participating in social media and online communications does for our business.  It's about building a character for our business online.  All of our great...

I don't understand Social Networking, how do I start?

All too often, I hear that people can't understand social networking, so how do they get started?  I guess that's why firms like Yenius Interactive Marketing exist.  Navigating the etiquette of online social communications is no small feat and can...

Recent News

Yenius Interactive Acquires New Business Advisor Toronto, Ontario, October 8, 2009 - Lisa Chang, Founding Director of Yenius Interactive Marketing today announced that Joe Lewis will join the new advisory board of the firm. Joe Lewis is a leader in non

  • News Item
  • October 8, 2009
Toronto, Ontario, October 8, 2009 - Lisa Chang, Founding Director of Yenius Interactive Marketing today announced that Joe Lewis will join the new advisory board of the firm.Joe Lewis is a leader in non-profit communications-marketing and fundrai...

Marketing Applications Business Model

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  • September 20, 2007
For small and medium sized businesses, a well supported website infrastructure is the foundation of any online marketing initiative.  With a well-supported software program and tier-1 hosting, Yenius Interactive Marketing is able to provide a full...