Branding & Search Engine Marketing
People often wonder what it takes for search engine marketing success. It takes a great deal of intention.
We start from beginning. We recommend a thorough keyword research report. This report along with a good understanding of your business plan allows us to build the website for the intended target audience.
From there, we assure your brand presents the correct image and the content provides the right message. Content is king so our copywriter assures that it is designed to appeal to and sell your target audience. It is fully search engine optimized from every aspect of the content to the coding.
Now, whether it’s a completely static site or a system which allows for the business to edit all or portions from time to time, our standards are high. Our coding & product suites focus on delivering search engine friendly coding, tagging and URL.
It’s important to make the site as accessible to search engines as possible. After all, search engines are the key to making us accessible to our potential customers. So, let’s assure we have eased the way to getting traffic & real leads.
Conversion & Analytics
When done well, a website will offer a variety of ways for the website visitor to engage the business and indicate their level and type of interest. We want to measure how often and how well this is happening. And, if visitors are not becoming prospects or customers, we want to figure out what is appealing to or not appealing to our visitors.
We do this through a variety of metrics & tools to test when and whether people are subscribing, using the contact form or finding the information they seek or should be seeking.
These analytic activities greatly improves our ability to generate sales, sales leads and future customers. It is a key component of any online marketing program.
Top Organic Search Engine Rankings
To improve the quality of the visitors to our website, we want the largest portion of our website traffic to come from our targeted keyword phrase. To get a large quantity of traffic for our keyword phrase, we want to rank #1 for that keyword phrase. We want a top ranking on the first page of these search results.
It’s important to get an ORGANIC listing for the keyword phrase, not just a pay-per-click listing which may place us in the right hand column. So, whatever we do, we want our websites to be full of quality content to support be a resource and providing expert content on the topic of the keyword phrases for which we most want to rank.
The whole process starts with the branding process but top search engine rankings is one of our top priorities to the people we work with.
Both organic & pay-per-click search marketing is important. Organic search marketing ensures the intrinsic value of the site to develop rankings based on its own merits and asset value. Content, brand and solid website coding are the foundations of this intrinsic value. When done well, manual and automatic search engine submissions along with site mapping will provide the basis for website traffic and ever increasing rankings amongst the search engines.
Both quantity of visitor traffic to our websites as well as quality of visitor traffic to our websites are important to top organic search engine rankings. So, regular and targeted communications attracting the target audience appropriate to our businesses is important to us. It both creates the quantity of traffic it requires to be a top ranking website as well as the quality we need to get targeted results. And, ideally, so we can a top ranking on page 1 of the search engine results.
Each search engine marketing program needs to be designed to work in tandem with our existing sales process so that the business will achieve a high level of ROI.
With a greater potential pool of prospects and traffic beating a path to your door, your sales will improve. Regardless of your closing ratio or conversion rate, a healthy sales funnel and / or retail store traffic is an important part to business success.
If your objective is to increase your sales leads or build traffic to your location or online store, contact us to discuss your needs.
Click here to find out more about improving customer acquisition, closing ratios or conversion rate.