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Contact Us

  • Web Page
Please contact us for a complimentary consultation on how we can help you turn your website into an Online Marketing Funnel.

Social Media

  • Web Page
As part of the overall branding and customer experience, social media is a communications strategy with conversation in mind.  It is both for telling the story to develop new business as well as listening to the customer feedback to assure the cus...

Email Marketing

  • Web Page
Engage prospects or create loyal customers, either way email marketing an excellent medium to communicate, relate and track real interest.  It adds a visitor retention tool or that "stickiness factor" to a website, it becomes a way for our visitor...

Search Engine Marketing

  • Web Page
People often wonder what it takes for search engine marketing success.  It takes a great deal of intention.We start from beginning.  We recommend a thorough keyword research report.  This report along with a good understanding of your business pla...

Portfolio

  • Web Page
  This is a portfolio of the websites we've worked upon to both create, optimize as well as market for our customers.  If you have any questions, please contact us using the form below.   Nuvo Garage   Envisionnovation                       Tor...

About

  • Web Page
Yenius Interactive Marketing and it's multi-disciplined team of associates provide services & products to significantly increase bottom line results.  We do this through effective proven programs with high ROI and quality product offerings.We ...

Blogs

WordPress 3.3 Released Today

Lisa Chang on WordPress 3.3
Today, they released WordPress 3.3 and it's making life a lot easier.  Purely, from a DASHBOARD perspective, the navigation is a lot more user friendly.  Immediately, I enjoyed the new hover menus.  Instead of expanding out downwards, the side men...

Are you Adapting to Interactive Marketing?

Are you not yet sure that Interactive Marketing is the way to go?  Well, a recent study by Forrester Research, Marketing Technology Adoption 2011 shows just where both SMB and Enterprise businesses (over 1,000 employees) stand in terms of adoption...

Website Conversion or Landing Pages

Lisa Chang, Interactive Marketing
We know that good landing or conversion pages will get us leads from our website.  But, it's just the tip of the iceberg in the entire lead conversion process.  It's the point at which people are willing to buy or give information about themselves...

Branding Blogs - The New Internet Stickiness

Lisa Chang, Yenius Interactive Marketing
Do you remember those days when we talked about using email newsletter sign ups to add stickiness to a website?  Well, they still exist but, we also talk about using branding blogs to build stickiness online as well. A good portion of that online ...

Blogging Online is Effective Lead Generation

Businesses have been involved with online marketing for a while now and one of the most effective ways for online marketing to take place is via blogging. The quality of leads from blogging is of high quality when the content is substantial and wh...

Interactive Marketing Trends 2011

Lisa Chang, Interactive Marketing Specialist
  When thinking of content marketing, here's where I see some of the focus going in 2011. International Communities China's social network is larger than Facebook and their consumer spending is on the rise.  They, meaning China, India, Brazil and ...

Review of 2010 - Social Networking, Search & Email Marketing

Lisa Chang, Interactive Marketing Specialist
OVERVIEW 2010 Here's a great graphic of some of the keys to sharing and being social in 2010.  While Facebook has gained some huge ground, they have not been the only game in town and social media is much more than just the big 5 players including...

Why an Interactive Marketing manager makes Your Social Media Campaign a Success

Interactive Marketing Manager
In any effective social media and online marketing campaign, you're going to need a manager with both the marketing savvy of the online world plus a depth of skills when it comes to keeping up with the technologies. A good online marketing campaig...

Why Twitter?

Often, small business people will tell me their assessment that they will not be using Twitter.  They've assessed it as a fad and they're certain that they are not a Tweeter or how it possibly relates to them.  So, here's what I have to say. First...

All Roads Lead to Email Marketing

...that is, all online marketing leads to email! While Facebook's campaign that "email is dead" is a fabulous marketing tactic, email is still at the heart of all that we do.  Just as we still need phone numbers for voicemail, texting and voice co...

Social Media Listening for Small Business

In small business, people often wonder why people aren't talking to them.  They put out conversation and blogs and statuses so why aren't they being mentioned.  Firstly, Iit takes a while.  You have to keep at it.  You have to look at baby steps o...

Email Newsletters create Brand Advocates

Clean Email Queen, Lisa Chang
With the emergence of each shiny new technology, people tend to slough off an existing and perfectly good marketing medium.  For email marketing, the debate is still out.  With the emergence of social media, many believed that email marketing woul...

Why Social Media for Online Branding?

Lisa Chang, Social Media Marketing
Certainly, there are some reasons why companies shy away from social media.  On the other hand, social media and relationship-based companies is the way of customer service in the future. MARKETING WHERE YOUR CUSTOMERS ARECustomers used to seek ou...

Social Media Improves Business Performance

Here are some key traits which make for an ideal social media team.  With the right team and program, business improve by becoming more innovative, improving quality as well as performance. PassionWe're definitely passionate about social media.  I...

Search Engine Optimization - No Secret

Lisa Chang, Social & Search Specialist
There's no huge secret to achieving search engine rankings.  No firm has the magic secret to achieving top rankings so if it sounds too good to be true, likely, it's too good to be true. Basically, what makes a search engine marketing firm effecti...

Gay and Lesbian Adults are Avid Blog Readers and Social Networkers

Lisa Chang
Are you looking to reach a gay and lesbian target audience?  In a new study, it was found that Gay and Lesbian Adults Are More Likely and More Frequent Blog Readers. At 54%, more than half of gay men and lesbians read blogs compared to only 40% of...

Women are Shaping the Internet

While men may be the early adopters because its technical, Social Networking Sites Reach a Higher Percentage of Women than Men Worldwide according to a new study from comScore.  Social networking sites are accessed by 76% of women compared to only...

The Dynamics of Luxury Brands and Social Media

In an analysis of luxury brands and how they are managed from the inside out, the post  Are Luxury and Social Media an Incompatible Match? show the three keys to reluctance from luxury brands to adopt social media. The top-down dynamic is turned u...

Recognize and Reward Your Top Fans

Our top fans are great for our brand.  Our top fans actively and continually talk about us, show others what we did for them, comment on our sites and spread the word about our products or services. In fact, a recent study shows that Most Influent...

Social Communities Build Your Trust & Listening

// Not only is social media a great way to communicate your brand, but more often, the real value gets bestowed upon us through our listening and trust building.   We often hear that social media is about building communities.  One of the best way...

Social Media, Finally Technology that Humanizes Us

// The great thing about social media is that we get to really talk to people and especially our prospects.  And, the recent blog Top ten ways social media is teaching us to be human again is showing how can reach out in a more human way. For smal...

Engaging and Branding for Best Business Results

Spiritual Marketer
// Recently, I was talking to a micro-business owner.  I also teach a wordpress workshop which includes not only how to update the site, but alter the design, search engine optimization basics and integrating social media conversations. So, they a...

Build Quality Social Networking Relationships

We are all hearing that social media is the way to build our brand.  So, simply what do we want to make sure we do in order to achieve a more indepth brand identity? While there may not be a good way to have a deep relationship with everyone follo...

Tell Your Story, Build Your Brand or UVP via Social Media

Social Media, Search Engine & Email Marketing
Developing brand or our UVP (unique value proposition) or our business story is exactly what participating in social media and online communications does for our business.  It's about building a character for our business online.  All of our great...

I don't understand Social Networking, how do I start?

All too often, I hear that people can't understand social networking, so how do they get started?  I guess that's why firms like Yenius Interactive Marketing exist.  Navigating the etiquette of online social communications is no small feat and can...

Let's Refresh. Why use Social Media?

Lisa Chang
We've all heard the hype about social media and how it has helped people build a lot of business.  And, it works well for some businesses over other businesses.  Of course, some of us are unaware of the social etiquette of it so we use it incorrec...

Cold Calling and Traditional Networking are Great Ways to Build Your Social Network

Lisa Chang, Social Media & Business Networking
Some of the best ways to combine your offline & online marketing activities is to make sure your activities in each are high.  Check out how Yahoo! has married internet networking with traditional networking to create real value. http://watch....

What to Outsource in Social Media, Search Engine & Email Newsletter?

Lisa Chang, Outsource Social Media
Just like other functions in a business, if its not your core area of expertise, it's best to stay strategic and outsource tactical functions.  Outsourcing accounting or bookkeeping is very similar in that it helps the business get the information...

Best-in-Class Companies Benefit from Social Media Monitoring

Lisa Chang, Social Media Monitoring
// Social media monitoring is basically listening.  So, if you haven't figured out how to start the conversation or join the conversation, start by listening. Now, of those Best-in-Class companies who have done the listening, here's what the Aberd...

Reputation is Worth More than Money

Lisa Chang, Brand Awareness & Reputation
It's not just a saying.  Reputation on the internet is important to your brand's success.  Whether it is online reputation in general or email reputation which impacts your ROI on each delivery, reputation is one of the key currencies of improving...

Quality-Centric Social Media

Lisa Chang on Social Media
So, you know that I'm all about the Online Marketing Funnel and social media is one of those components of a successful funnel.   Now, the follower-centric social networker probably tweets about 5 to 6 times a day and blogs once a week.  That's ho...

UnSelfish Marketing, Let Me Count the Ways

Since the purpose of social media is to connect and build rapport, it needs to be about being able to open up the conversation.  So, I'm going to build a list of the ways that we can do that: Starting a good conversation where other people can con...

Creating an Online Marketing Funnel

The idea of creating an online marketing funnel is to generate business leads from your online activities. An online marketing funnel is not social media or just a email list.  An online marketing funnel is a comprehensive give and take of informa...

Canadians Most Actively Engaged in Social Media

Our expansive geography has often made us the first when it came to transportation such as the railroads or communications.  Now, with social media helping us bridge geography, Canada is one of the most engaged countries when it comes to Social...

Do the Affluent Friend Luxury Brands in Social Media?

Lisa Chang, Social Netowkring with the Affluent
Reaching the affluent via social networking, is it possible? The Key is How the Affluent use Social Networking So, let’s get to the bottom line.  Social media is used by the affluent as it was meant to be used.  It's a great tool for luxury brand...

Email Reputation

So you're thinking of starting an email campaign?  That's excellent!  Email marketing is cost effective and great for sales people.  It's a great form of lead nurturing.  Forrester Research has found that subscribers purchase 138% more than your n...

When it comes to Websites, Content is King

Content is the pillar of a good website.  It is the means to getting good search engine rankings.  It appeals to the visitor when they arrive at your site.  It compels them to act by subscribing to email communications, filling out contact forms, ...

Articles

Worldclass Email Broadcast & Delivery Services

Our delivery services send as you and from your email address.  Sounds like common sense right?  Well, surprisingly, it's not common practice even if it does seem like common sense.

Find out about your options and how our 10 point Email Reputation Check Up will assure you can achieve the healthiest possible Email Reputation ratings.


Search Engine Friendly Features of PublishCommunity

PublishCommunity has been designed with search engine optimization in mind. We've added specific features to PublishCommunity so that the popular search engines (including Google and Yahoo) can find and index your content with ease.

OWA - Outlook Web Access

The Outlook Web Access is a complete 100% synchronization with your Outlook 2007 on your desktop.  In fact, it looks and feels just like Outlook 2007 in Internet Explorer with adapted versions for a wide range of browsers. 


ActiveSync

Getting the complete email picture is now easy with ActiveSync for your Hosted Exchange Server account.  It provides 100% synchronization with your email at the office or via the Outlook Web Access.  Whether you're looking for new emails or trying to find a past conversation filed under a customer folder, it'll all be there for you to work with in Windows Mobile or one of the other popular mobile platforms. 


inTouch Broadcast Features List

Worldclass Email Campaign Management
inTouch Broadcast is a worldclass email broadcasting system housed on our Tier-1 hosting platform.  It offers robust performance and bandwidth along with a feature list to envy. 

We've published our features list so you can see that we're serious about providing a solid foundation for any email marketing campaign.

Software As A Service

As a term, SaaS is generally associated with business software and is typically thought of as a low-cost way for businesses to obtain the same benefits of commercially licensed, internally operated software without the associated complexity and high initial cost.
Wikipedia

Find out how you can get more mileage out of your online marketing efforts with some of the solutions fully hosted & supported by Yenius Interactive Marketing.


Application Services Business Model

With an application services business model, small businesses have the competitive advantage to compete with larger businesses using online marketing tactics.  Some of the advantages include:
  • visitor traffic from search engines
  • visitor retention or stickiness with their site
  • spread the word tools using RSS and other syndication tools
  • customer loyalty & repeat purchase marketing
  • email marketing and much more


All News

Yenius Interactive Acquires New Business Advisor Toronto, Ontario, October 8, 2009 - Lisa Chang, Founding Director of Yenius Interactive Marketing today announced that Joe Lewis will join the new advisory board of the firm. Joe Lewis is a leader in non

  • News Item
  • October 8, 2009
Toronto, Ontario, October 8, 2009 - Lisa Chang, Founding Director of Yenius Interactive Marketing today announced that Joe Lewis will join the new advisory board of the firm.Joe Lewis is a leader in non-profit communications-marketing and fundrai...

Marketing Applications Business Model

  • News Item
  • September 20, 2007
For small and medium sized businesses, a well supported website infrastructure is the foundation of any online marketing initiative.  With a well-supported software program and tier-1 hosting, Yenius Interactive Marketing is able to provide a full...

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