While men may be the early adopters because its technical, Social Networking Sites Reach a Higher Percentage of Women than Men Worldwide according to a new study from comScore.  Social networking sites are accessed by 76% of women compared to only 70% of men.  And, women spend more time online per month at 25 hours vs 23 hours for men because once online women spend more time staying connected.

*Excludes visitation from public computers such as Internet cafes or access from mobile
phones or PDAs.

Women are using such activities as photo-sharing, gaming, video view and instant messaging.  Especially amongst older women in the 55+ age category, social networking is something they are embracing far more than men in this age category.

And, while women are just under half the internet population, they are 58 percent of the e-commerce dollars.  Women are less likely to own a Smart Phone so they generate a smaller share of the online activity from the mobile space.

Women Spend 30 Percent More Time on Social Networking Sites Than Men

Of the time spent online, women spend more than their fair share on social networking, instant messaging and email followed by retail activities.  Almost 56% of women will say they use the internet to stay connected with people, compare to 46% of men. 

More and more women have been increasing their use of social networking and it is fast becoming more significantly important to women.  Women spent an average 16.3% of their time online in April 2010 compared to only 11.7% for the men.

So, where do we find the women audiences? 
Women are still found in many of the traditional spaces of parenting, food and home or health, but they are now gamers, photo-sharers, spend more time on personal finance information and advice online, have a propensity towards YouTUBE and much more.

Know your target audience.  Attract them and build communities wherever they are online.