Are you looking to reach a gay and lesbian target audience?  In a new study, it was found that Gay and Lesbian Adults Are More Likely and More Frequent Blog Readers. At 54%, more than half of gay men and lesbians read blogs compared to only 40% of...

While men may be the early adopters because its technical, Social Networking Sites Reach a Higher Percentage of Women than Men Worldwide according to a new study from comScore.  Social networking sites are accessed by 76% of women compared to only...

In an analysis of luxury brands and how they are managed from the inside out, the post  Are Luxury and Social Media an Incompatible Match? show the three keys to reluctance from luxury brands to adopt social media. The top-down dynamic is turned u...

Our top fans are great for our brand.  Our top fans actively and continually talk about us, show others what we did for them, comment on our sites and spread the word about our products or services. In fact, a recent study shows that Most Influent...

// Not only is social media a great way to communicate your brand, but more often, the real value gets bestowed upon us through our listening and trust building.   We often hear that social media is about building communities.  One of the best way...

// The great thing about social media is that we get to really talk to people and especially our prospects.  And, the recent blog Top ten ways social media is teaching us to be human again is showing how can reach out in a more human way. For smal...

// Recently, I was talking to a micro-business owner.  I also teach a wordpress workshop which includes not only how to update the site, but alter the design, search engine optimization basics and integrating social media conversations. So, they a...

We are all hearing that social media is the way to build our brand.  So, simply what do we want to make sure we do in order to achieve a more indepth brand identity? While there may not be a good way to have a deep relationship with everyone follo...

Developing brand or our UVP (unique value proposition) or our business story is exactly what participating in social media and online communications does for our business.  It's about building a character for our business online.  All of our great...

All too often, I hear that people can't understand social networking, so how do they get started?  I guess that's why firms like Yenius Interactive Marketing exist.  Navigating the etiquette of online social communications is no small feat and can...