We know intuitively when we talk to prospects that to keep the door open for more communication is the next best thing to a sale today.  When the prospect returns again or engages further in the sales process, we know that it was a meaningful next step to a sale too.

On a website, we want to open that door to communications & furthering the sales process.  We do that through email communications and more specifically, a subscription to our email communications.  Subscriptions offers prospects a way to keep the door open to furthering the sales process.  Every time a website visitor subscribes, they're inviting you to sell them further.  They become true prospects to our business.

Instead of two levels of engagement - "act or leave without any alternative", the subscription offers a stepping stone to engaging in a customer relationship.  It becomes an important tool for gathering both prospect and customer information while increasing the sophistication of your marketing process.

Make your marketing more sophisticated today.  Give your visitors an opportunity to engage you and become a customer.