Maintaining and expanding upon existing customer relationships is one of the best ways to extend and grow businesses.  Sometimes the goal is more purchases or regular usage.  Sometimes the goal is a higher average sales transactions.  And, sometimes the goal is to maintain the existing customer base.

Regardless of which retention goal, customer loyalty is what we strive to achieve for our business.  It's an important good will asset for any business to have customer loyalty. It makes our operations manageable and it makes our sales job easier.

Developing meaningful customer retention programs with real value & reward is the key.  In our partnership with Michael Haberman of Global Initiatives, the astounding results achieved have included significant market share increases, increasing in-person prospect opportunities and significant overall business growth.

Customer retention is one of the single most important aspects of business growth as it takes 6 to 8 times as much effort to earn a single new customer than it does to keep and develop an existing customer. 

Have you got a program in place today?  And, can you measure it's effectiveness?