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For the Company
inTouch Broadcast has some additional features to accomodate your organizational structure.
In your organization, there may be multiple roles in creating the email campaign. inTouch Broadcast can allocate permissions to create different roles. This assures there is quality control over the communications process. And, that the right message will be delivered to reflect well upon the company.
For instance, someone in design & production may create the newsletter template. However, a savvy copywriter may be creating those winning words that convince your reader to act. Management may take on an editorial responsibility to assure the content meets with the direction & objectives of the business. The IT person may be needed to scrub & manage distribution lists as well as uploading them. And, the marketing personnel will want to run Marketing Autoresponders to maximize the return on the communications investment as well as tracking the results via stats.
Each of these roles can be created so a process is available to assure a high quality outcome.
In the full hosting, Build & Broadcast or PublishCommunity programs, the business has a copy of every email newsletter located under their company URL. In one step, they can directly link to it from any page in their website.
In your organization, there may be multiple roles in creating the email campaign. inTouch Broadcast can allocate permissions to create different roles. This assures there is quality control over the communications process. And, that the right message will be delivered to reflect well upon the company.
For instance, someone in design & production may create the newsletter template. However, a savvy copywriter may be creating those winning words that convince your reader to act. Management may take on an editorial responsibility to assure the content meets with the direction & objectives of the business. The IT person may be needed to scrub & manage distribution lists as well as uploading them. And, the marketing personnel will want to run Marketing Autoresponders to maximize the return on the communications investment as well as tracking the results via stats.
Each of these roles can be created so a process is available to assure a high quality outcome.
In the full hosting, Build & Broadcast or PublishCommunity programs, the business has a copy of every email newsletter located under their company URL. In one step, they can directly link to it from any page in their website.
