So you're thinking of starting an email campaign?  That's excellent!  Email marketing is cost effective and great for sales people.  It's a great form of lead nurturing. 

Forrester Research has found that subscribers purchase 138% more than your non-subscribers so email marketing is effective.  On top of that email marketing is a great way of developing a cost effective lead nurturing program and can increase your conversion rates to as high as 85 - 95%.

Now, the inTouch Broadcast email service provider offers email marketing which helps you develop, grow and strengthen your Email Reputation.  Email Reputation will get you to the inbox more reliably and more often. 

Firstly, email service providers such as inTouch Broadcast send your email in batch (one at a time) not in bulk (a bunch at a time). 

Secondly, inTouch Broadcast can set up your email sending in a number of ways.  With a little bit of service we can help you define your email service to match your account.  Email reputation is one part technical in that how you have it set up matches how you actually use it.  If it comes from an undefined location, then it doesn't match your defined email habits so it would be considered spam.

So, the first step before venturing into email marketing is to get yourself set up properly.  Choose a solid hosting provider interested in the well-being of your email brand and email reputation and get your Email Path check up so that you'll be growing your email brand, email reputation and landing in the inbox increasingly more often.

The next part of email reputation are the practices you have to acquire and manage your email marketing lists.  Check out our upcoming blog on email etiquette.

Content is the pillar of a good website.  It is the means to getting good search engine rankings.  It appeals to the visitor when they arrive at your site.  It compels them to act by subscribing to email communications, filling out contact forms, requesting information and it can cause them to buy.

While the creative is definitely an important aspect of presenting the right communications, written content compels people to explore further and directs them to our end result - an act to further the communication & sales process.

The industry surveys show overwhelmingly that the right website copy will produce far more results than any other single feature of a website.  In the Marketing Sherpa, Email Marketing Benchmark Survey (November 2006), here's what email marketers thought of landing page copy's value in the overall ROI:

• 43.2% felt it was a High ROI item,
  
• 32.4% felt it was a Medium ROI item
  
• only 24.3% thought it was a Low ROI item.